FOR IMMEDIATE RELEASE
Redwood City, CA — X2Engine, a pioneering enterprise software company at the forefront of open-source CRM solutions, unveiled a new brand identity this week, reflecting its commitment to innovation, flexibility, and customer success.
X2’s updated branding, which includes a new logo, visual identity system and website, represents the company’s collaborative approach to creating unique, tailored CRM solutions for its clients.
At the center of the new brand identity is the new X2Engine logo, which uses four interlocking shapes to form the X in the company’s name. The elements of the new logomark work collectively to form the whole, much like the components that make up X2Engine’s software are tied to one database and designed to work together.
Built from the start for unmatched flexibility and extensibility, X2CRM’s Studio allows customers to effortlessly extend and tailor their CRM without any coding expertise. X2’s tools are open source compatible, while its competitors mostly used closed, proprietary toolsets that are complex and expensive to implement.
“We are thrilled to unveil our new brand, which reflects our dedication to delivering the best possible user experience and showcasing the power of our CRM solutions. It’s a sign that X2Engine continues to evolve, fostering an environment of seamless customization for its clients,” said X2Engine CEO David Buchanan.
About X2Engine
Founded in 2011 by John Roberts, who founded SugarCRM, X2Engine is a leading provider of advanced CRM and marketing automation solutions. Built on a native AWS cloud structure, X2Engine offers a unified platform that integrates CRM, marketing automation, workflow automation, and business analytics. The company’s mission is to deliver a single solution that supports every aspect of the customer experience across all touchpoints and journeys.
For more information and to see the updated branding, visit the new X2Engine website at www.x2engine.com.
