The X2 Engine Story

X2Engine’s Trailblazing Journey: Revolutionizing CRM with an Unconventional Approach
In the vast realm of Customer Relationship Management (CRM) software, one name stands out as a pioneer in shaping the industry’s landscape: X2Engine. But behind this modern-day CRM powerhouse lies a fascinating origin story that dates back to 1988. Founded by David Buchanan, one of the first CRM companies, Aurum Software, laid the foundation for what would eventually become the revolutionary X2Engine. Read on to learn more about the intriguing history of X2Engine, from its humble beginnings to its status as the most advanced CRM application in the industry today.

The Birth of Aurum Software: A New Era in CRM (1988-1996)
In 1988, David Buchanan established Aurum Software, ushering in a new era for Customer Relationship Management solutions. Aurum Software embarked on a groundbreaking journey by integrating three essential components of CRM: Sales, Telemarketing, and Support. This innovative approach set Aurum apart from its contemporaries, demonstrating its commitment to comprehensive customer management.

However, what truly distinguished Aurum Software was its daring decision to develop its application using a high-level interpretative language, commonly known as a 4GL at the time. This unconventional move allowed customers unparalleled access to the source code. The rationale behind this decision was simple: most CRM customers required additional customizations tailored to their specific business needs. By offering the source code for free, Aurum empowered its customers to extend and enhance the CRM database of Leads, Contacts, Accounts, and Opportunities without being restricted by proprietary constraints.

Aurum Software Goes Public and Acquisition (1996-1997)
Aurum Software’s disruptive approach to CRM bore fruit, propelling the company to new heights of success. In 1996, Aurum Software went public with an Initial Public Offering (IPO), drawing attention from industry leaders and investors alike. This marked a significant milestone in Aurum’s history, cementing its position as an influential player in the CRM market.

The following year, in 1997, Aurum Software underwent a strategic acquisition. This move led to a new chapter in the company’s evolution and played an essential role in shaping the future of CRM technology. One individual at Aurum Software in particular would go on to leave an indelible mark on the CRM industry—John Roberts.

The Rise of John Roberts and the Founding of SugarCRM (1994-2004)
In 1994, a young and ambitious John Roberts joined Aurum Software, fresh out of college. His passion for technology and a keen understanding of customer needs quickly made him a valuable asset to the company. As John honed his skills and navigated the realms of CRM technology, he laid the groundwork for an even greater venture.

In the early 2000s, John Roberts founded SugarCRM, a groundbreaking OpenSource business application. This innovative initiative marked a monumental shift in the CRM industry. By adopting an OpenSource model, SugarCRM democratized CRM access and customization, allowing businesses of all sizes to leverage the power of CRM solutions without excessive costs.

The Meeting that Changed Everything: David and John’s Fateful Encounter
As fate would have it, David Buchanan and John Roberts would cross paths, sparking a meeting that would significantly impact John’s journey and, eventually, lead to the birth of X2Engine. The two visionary minds engaged in discussions about business strategy, exchanging ideas, and sharing their perspectives on the CRM landscape. This mentorship and exchange of knowledge would set the stage for an even more innovative and transformative venture.

X2Engine Emerges: A Next-Generation CRM for the Cloud Era (2011-Present)
In 2011, driven by his unwavering belief in the potential of cloud software infrastructure, John Roberts founded X2Engine. Armed with a wealth of experience from his time at Aurum Software and the success of SugarCRM, John set out to create a next-generation CRM platform that would push the boundaries of customer management.

The objectives of the X2 project were ambitious yet focused, aimed at revolutionizing the CRM industry:

• Native AWS Cloud Structure: Embracing the power and scalability of the cloud, X2Engine was designed to take full advantage of the native AWS cloud infrastructure, ensuring seamless operations and effortless scalability.

• Design for Integrated CRM and MA Functionality: X2Engine sought to redefine CRM by integrating Marketing Automation (MA) functionality seamlessly. This integration would empower businesses with a holistic approach to customer engagement and growth.

• Building an Enterprise-Level Workflow Engine: The X2 project envisioned a robust and versatile Workflow Engine that would streamline business processes, boost efficiency, and enhance collaboration across teams.

• Building a Studio for Customization: Recognizing the value of empowering customers to tailor their CRM experiences, X2Engine built a powerful Studio that allowed users to define database tables and forms without the need to write a single line of code.

The Studio: The Game-Changing Key to X2Engine’s Success
The X2Engine Studio emerged as the heart of the CRM application. By providing a user-friendly interface for customization and personalization, X2Engine revolutionized the way businesses could adapt their CRM systems to their unique requirements. With the Studio at their disposal, customers could effortlessly extend and tailor their X2CRM applications, unleashing its full potential without any coding expertise.

This key point solidified X2Engine’s position as the most advanced CRM application in the industry today. The seamless integration of all the objectives outlined in the X2 project yielded a CRM platform that combined innovation, flexibility, and ease of use like never before.

Embrace the Future with X2Engine
From Aurum Software’s daring approach of offering free source code to John Roberts’ visionary founding of Sugarcrm, X2Engine has built upon a rich history of CRM innovation. Today, X2Engine stands at the forefront of CRM technology, empowering businesses of all sizes to build meaningful connections with their customers.

As we continue to evolve, X2Engine remains committed to pushing the boundaries of CRM, leveraging the latest advancements in cloud technology and fostering an environment of seamless customization for our customers. Join us on this trailblazing journey as we redefine the CRM landscape together, one innovation at a time.